“I think we at Nike take an approach where we really seek to understand the psychology of the sneaker fanatic,” Ron Faris, the GM of Nike’s NYC digital studio and the SNKRS app, told Highsnobiety. The more active a member of the community is. Once the users ran their finger over the image, they unlocked a hidden page that allowed them to purchase the model before its official release. Exclusive Access invitations extend personalized purchase offers to members of the SNKRS community based on their engagement with the SNKRS app. Though there was no formal announcement, those with SNKRS soon realized they could get early access to the Foamposite by digitally drawing on the shoe via the app. We got our first taste of this unique shopping experience in early 2017, when Nike released the Royal Foamposite.
The company has consistently rolled out a wide range of new features that not only uphold the commitment to fairness, but have also turned the sneaker drop into a fun high-tech game. Since its debut, SNKRS has never abandoned its original goal.
This iteration of the Jordan 11 celebrates the model's 25th anniversary featuring a simple black-based. Nike recently provided a tutorial on increasing one’s chances of receiving exclusive access. The SNKRS app notification for early access to the Air Jordan 11 'Jubilee.' Image via Nike. highsnobietysneakers on instagram, the best sneakers in addition to this week’s rotation, newsletter see the latest sneaker news sent directly to your inbox.
The app provided exclusive access to Nike content, and abbreviated the checkout process by storing users’ billing, shipping, and sizing info this, of course, increased sneakerheads’ chances of copping a hyped model before it flew off the shelves. How to get exclusive access on snkrs app reddit. When Nike launched its SNKRS app in 2015, it seemed the primary goal was to level the playing field among sneakerheads, resellers, and those inescapable, annoying bots.